This new brand of diaries, notebooks and journals enters the Australian marketplace at a time when personal stationery is enjoying a significant revival.
Milford brings a unique product line up that captures the times perfectly. Fashion-led stories designed exclusively for Milford, aluminium covers in a variety of colour ways, other finishes that complement mobile phones, traditional lines that speak to the writing tradition – all these make this category not only more relevant to today’s consumers, but also more engaging and enjoyable.
Exciting consumer launch promotion
To headline the launch, we have a fantastic promotion that will see 11 Milford customers winging their way to the world. Forty thousand Airpoints Dollars are on offer, with the first prize winner receiving 20,000 Airpoints Dollars (enough for a world trip for two), and ten secondary prize winners receiving 2,000 Airpoints Dollars.
The promotion runs from (1/08/2017 to 28/02/2018) …making it a strong purchase driver during the diary and notebook peak-selling season. The brand will not only get noticed, it will sell through.